How to Check Your Website’s SEO Health—and Why Ongoing Optimization Matters
When’s the last time you gave your website a check-up?
Just like your health, your website’s performance and visibility need regular monitoring—and not just a couple times a month. At Rise Above It Marketing, we believe SEO and performance optimization isn’t something you “set and forget.” It’s something we touch weekly—if not daily—to keep our clients at the top of their game.
Whether you’re a business owner trying to understand where you stand or a marketing manager doing a quick diagnostic, these tools will give you a clear picture of what’s working—and what needs help.
Top Tools to Grade Your Website SEO & Performance
Here are some powerful (and mostly free) tools you can use to quickly assess your digital presence:
1. SEMrush Site Audit
This powerhouse tool does more than scan your site—it uncovers technical issues, crawl errors, duplicate content, missing meta data, and gives you a health score. Bonus: You can also track keywords, backlinks, and competitor activity.
Rise Above It Fix: We go beyond the report and actually resolve the errors that affect your rankings—weekly.
2. SpyFu
SpyFu is like having a peek into your competitors’ playbooks. It shows you what keywords they rank for, how much they spend on ads, and which backlinks help them perform.
Rise Above It Fix: We use these insights to position your brand ahead in the SEO game with smarter content and ad strategies.
3. GTmetrix
Site speed impacts both SEO and user experience. GTmetrix evaluates load times, page structure, image sizing, and gives performance scores. A slow website can kill your conversion rate.
Rise Above It Fix: We optimize everything from image compression and code structure to plug-in performance, ensuring your website is lightning fast.
Check how we scored here: GTmetrix Report
4. Pingdom Website Speed Test
Another excellent site speed tool with a global testing network. It measures how fast your site loads from various regions and breaks down what’s slowing it down.
Rise Above It Fix: We ensure optimal load times for users wherever they are—and monitor it weekly.
5. HubSpot’s Website Grader
Perfect for a high-level snapshot. It evaluates SEO, mobile responsiveness, performance, and security in seconds.
Take your website for a spin: Website Grader
Rise Above It Fix: After reviewing the grades, we implement structured changes—from metadata to site architecture—to improve scores quickly.
Bonus: Social Media Check-Up Tools
Your website is only part of the equation. Strong digital brands also have aligned, optimized, and consistent social media.
Metricool – Track engagement, follower growth, post-performance, and optimize content timing.
Later’s Instagram Analyzer – Helps uncover what types of content and hashtags are actually working.
[Canva Pro Brand Kit Audit] – Use your Brand Kit to maintain visual consistency and analyze what’s being used (or not).
Rise Above It Fix: We audit your brand presence across all channels and standardize design, tone, and performance to improve consistency and credibility.
Why Weekly Optimization Matters
Most agencies plug in your SEO settings, set up a couple pages, and circle back once or twice a month—if that.
At Rise Above It Marketing, we don’t take shortcuts. We believe SEO and performance are living, breathing functions of your business and should be treated as such. That’s why we:
Monitor and fix errors weekly (sometimes daily)
Update and optimize content regularly based on search trends
Adjust backlinks and keyword focus as competition shifts
Track social, traffic, and conversion data to make real-time improvements
Need Help Interpreting Your Results?
These tools can highlight what’s wrong—but not how to fix it. That’s where we come in.
Whether your site scored a C+ or is simply underperforming in search, Rise Above It Marketing can help you fix the root causes, create a stronger content strategy, and boost your visibility across all platforms.
Let’s elevate your brand, one audit at a time.
